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EASTERN
ART DIRECTOR 2005 - 2008
ART DIRECTOR 2005 - 2008
As Art Director at Eastern Financial Credit Union, I was tasked with developing a unified look for the entire organization including all 32 branches throughout South Florida and St. Petersburg area. I centered all the collateral and messaging around a campaign that emphasizes the many products and services the credit Union offered its members. The "For Your Life" campaign ran everywhere from the signage to the print and digital collateral and even two T.V. spots that I developed. We also did several direct mailers that garnered above-average response rates.
ART DIRECTOR
2005 -2008
Project: Annual Report. This was designed as a double-sided accordion fold brochure. One side featured our vision, what we were doing for the community, the other side featured the organization's financials.
Project: Credit Card Campaign. The grass is greener tagline is meant to implicate the lower interest rates and higher rewards. All the collateral was designed to match graphically and deliver the message. This campaign generated a higher than average R.O.I.
Project: Family of Brochures. Each product has its own identity via color but all have the same layout providing consistency and function. Such as displaying the title of the brochure whether vertically or horizontally.
Project:Trade show booth graphics. Deliver the corporate campaign message with consistency through each individual piece.
Project: Internal signage for VIP section at local sports stadium. Developed a look that delivered the corporate message. This translated into the look of all 32 bank branches.
ACHIEVEMENTS
Created a new modern look for the company based around a relevant theme across all collateral including, brochures, annual reports,
rack cards, banners, billboards, bus benches, wall wraps & TV Advertising.Re-branded all 32 locations through the Florida VIP section at the BB&T center space to reflect a new look.
Developed several successful direct mail campaigns for the membership and nonmembers.
Worked with the executive team to develop and position a new B2B business arm for the company.
Went on Press checks for several large run items including three annual reports.
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