BROKERNATION
REAL ESTATE

This firm had a limited recruitment team so they leaned heavily on the website as a tool to aid in the recruitment process. The previous website was unfinished and thus difficult to understand. 

My solution was to map out the customer journey and design the website with clear steps in a recruitment process. Stating the value proposition and a clear call to action.  To create a solution, I mapped out user flow with low-fidelity models and, after collaborating with key stakeholders, created a high-fidelity prototype to map the user journey. 

The updated WordPress site is responsive, easy to follow, and leads potential agents through the signup process with ease, increasing online adoption.

ACHIEVEMENTS

• Utilized UX principles to develop an online recruitment funnel that potential clients can easily follow increasing online recruitment by 15%.
  
  

• Worked with key stakeholders to develop several successful lead gen and recruitment social, and email marketing campaigns increasing agent engagement and recruitment.
  
  

• Lead the process for defining client social content strategies as they relate to client business goals.
  
  

• Proactively seek research and insights on client business and industry to identify relevant trends.
  
  

• Increased event attendance through cross-platform marketing including social, email, and website marketing efforts.